Category Archives: Uncategorized

Measure Customer Service Quality, Not Just Call Time

The call time report is an often misunderstood customer service call center report. Too many customer service managers place too much emphasis on reports focusing the number of phone calls or the amount of time spent on phone calls. Phone … Continue reading

Posted in Uncategorized | Comments Off

Is Customer Service the New Marketing?

The line between customer service and marketing is becoming blurred, and some companies are even counting service as a marketing expense. Although in the past there were definitive marketing and customer service “departments,” it makes sense to acknowledge their relationship … Continue reading

Posted in Uncategorized | Comments Off

Why Do Businesses Need to Take Customer Service Seriously?

Most of us believe that our businesses exist for profit. Indeed, we do. But keeping this as a sole mindset may be detrimental to our enterprises in the long run. We must understand that for our businesses to be able … Continue reading

Posted in Uncategorized | Comments Off